The promoter, Vishnubhai Doriwala, now 69 years old, is born in a well to do family having business of real gold and silver jari- manufacturing and exports He studied up to matric and then decided to do business in his own way. He learned diamond business from its basic manufacturing to assorting. After lot of hand and leg work and moving around in Mumbai he learned the diamond business and developed Prashant Chamber which became the pioneer building of diamond hub in Surat. With the active participation of his brothers he started diamond polishing unit in an industrial area of Katargam. This was a stepping stone which was followed by many, and polishing units started moving out from residential areas to the industrial area. When the family members took care of the diamond business he initiated into the construction business and constructed residential as well as commercial buildings in Surat. His latest construction site is opposite to Surat railway station, where SNRDC Fashion Market is taking shape, This journey earned him a respectable name in the society. Family virtues and his nature of endeavoring into unknown business area and successful track record has given rise to the formation SNRDC as a group aimed at fulfilling needs and desires of the common people.


This inner conscious made him to start SNRDC – Shrimann Narayan Rahat Dava Centre A pharmacy company delivering medicines at 20% discounts to senior citizens and physically challenged people in Gujarat and Mumbai. This was unique experience to the society as SNRDC didn’t ask for money with order, but asked to deposit money in the company’s bank account within a week of getting medicines delivered at the door step. Greater appreciation from the beneficiaries made him to expand this facility to all ages and over the counter in Surat. This venture is well accepted and appreciated over many such facilities run by charitable trusts.

Success of such commercial venture fulfilling needs of common person ignited an idea of launching a venture to satisfy desires of common persons. SNRDC continued to be the preferred abbreviated name for the new venture which reads as Surat noble royal dress centre.


SNRDC, connected to desire of every women to wear fashionable clothes is also meeting many other needs of connected people. Fashion designers get chance to begin his/her career as an entrepreneur This venture also supports in creating jobs as fashion designers would be able to start as entrepreneurs and create jobs.

He has also thought of similar venture in line to follow to fulfil desire of women JEWELLERY. This venture is being analyzed to make it, authentic, cost effective and user friendly in today’s distrustful environment. This is for women from all walks of life, however, it would be launched after successful acceptance of SNRDC – Fashion.

The above with name in the abbreviated form SNRDC gave rise to create a group named SNRDC with its motto – serving society.

Group is keeping up with the modern management tools and has created a professional team to manage each venture under the leadership of his son PRASHANT V DORIWALA, a qualified engineer. This is with a purpose to blend tried, tested and experienced wisdom of doing business with needs and desire of human being at the heart with cost effective management tools and techniques.


Encourage, empower, entrust, develop youth to create self-confidence and make life of consumer easy, better and meaningful with continual improvement in initiative, involvement and inclusiveness.


To create a centre place, FASHION MARKET, operative by January 2017 to sale novelty designer dresses to consumers through fresh fashion designers from all over India and trusted well experienced vendors.


Management team formed by the founder is to support the cause of the endeavour i.e. the team will have free hand in managing operations with the business acumen provided by the founder. The team is a good blend comprised of technically qualified and experienced people in the textile and fashion designing industry as well as commercial and business management areas –


Ms. Ritu Shah, a known name in fashion industry has to her credit post-graduation in fashion technology from NIFT, New Delhi. After varied experience in the industry as well as in promoting the educational fashion institutes, she is currently an organiser of Kala Varso, an activity providing platform to young talent in handloom and handicrafts as well as a director at ECHO-ALTERNATES, an initiative promoting talent in producing articles from natural resources. She is now associated with SNRDC as a mentor to the young and experienced technical team in textile and fashion designing.

Ms. Toral Patel, an experienced fashion designer has to her credit course at NIFD after her graduation in commerce with professional technical courses in computer aided fashion designing and multi head embroidery and pattern making, from ALT training college, Bangaluru. She has also done courses like TAJIMA, WILCOM, ES-WIN and computer aided designing in Schiffli embroidery from HEINZLE institute, Germany in Thailand. She successfully applied and practiced the acquired knowledge for three years in running embroidery unit in Surat. She would be a big source of encouragement to fresh fashion designers.

Ms Yaghna Doriwala, is a young fashion designer having done basic and advance diploma courses in fashion designing. She has also attended a work shop on “Surface ornamentation” at NIFT, Gandhinagar. More than educational qualification she is a born artist creating value addition in the field of textile and craft ornamentation.

Ms Trupti Doriwala, basically an electrical engineer deeply involved in the family business inspired to go in for designer dress business. Her active involvement in this endeavour would be a guiding force to young designers in making their creation commerce worthy.

Ms Agna Patel, a diploma in commercial art from Girls polytechnic, Surat after her graduation in commerce. She has developed a deep sense of colours and styles of dresses used in cultural activities as she has to her credit Visharad in Bharat Natyam.


Pradip Dave, a freelance business consultant with his educational back ground – graduation in engineering and post-graduation in business administration, and 40 years of varied work experience in multinationals (Cyanamide India Ltd.), Indian giant companies (Reliance Industries Limited, Cadila Pharmaceuticals, Siddhi Cement) as well as family managed businesses (HL Engineers and group companies) encompassing all the areas of business management would provide direction in developing the venture. He relinquished his last job as CEO and now persuading free lancing consultancy especially to SME sector with a view to improve upon their productivity of all resources to make them competitive in the market. His association with SNRDC as mentor is to make the endeavour move in the right direction to achieve group’s motto - serving society.

Dharmesh Patel, is a Textile Technologist with supporting technical courses - CAD, TAJIMA and WILCOM. He has widely travelled textile prominent countries for developing international market. His current assignment as General Manager involves dealing with fabric supply to vendors of major clothing chains in USA (Ann Taylor, Tommy Hilfiger, Jo Ann Stores), Europe (H&M, Inditex) and UK (Next and Primark). His being a team member would help the endeavour to pick up, get stabilised and flourish to benefit the fashion industry.

Umang Jariwala, a designer, manufacturer and supplier of real gold and silver jari as well as high quality articles of embellishment is an owner of 95 years old firm - M/S UA Jariwala, Mumbai having high end cliental designers in domestic as well as international market. His association with SNRDC would benefit all components of the fashion industry for sure.

Harekrishna Doriwala, a family member and a commerce graduate has been taking care of the general administration of the group ventures for last 15 years. His association with SNRDC would smoothen administrative activities and work.

Harshad Mehta, a commerce graduate from Bombay University having 40 years of varied experience in various business activities and his association with this group for more than 12 years would be a big source of inspiration to all members at SNRDC in managing the business. His all-round experience in business administration would prove helpful.

Ashok Katariya, a well experienced and qualified marketing person would be managing sales and marketing operations at SNRDC. His graduation in commerce with post-graduation in marketing management (MBA) and varied experience including public relations (Media, advertising and promotion), liaison with statutory authorities and well versed with the domestic market would help establish the repo between fashion designers, traders and consumers.

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